Entrepreneur is a person who able to organize
and operates a business and taking on greater than normal financial risks in
order to do so. To operate the business is not easy as ABC. Entrepreneurs had
to face big challenges to make sure that their business is on the right path so
they can maximize the profit. Being an
entrepreneur it will very difficult if there is no network to link with. Network
can be defined as a process of developing and engaging in reciprocally
beneficial informal relationship. Entrepreneurs need to interact with other
people to exchange information and develop contact especially to further their career.
Business owner need to meet regularly with one another to discuss problems that
will lead to an exchange of ideas and experiences.
With networking, entrepreneurs can
develop and grab the opportunities. Many businesses now have created networking
activity as a part of their business strategy. It is a cost effective method of
generating new business because it involves personal commitment. One of the examples
of most successful entrepreneurs nowadays is Vivy Sofinas Yusof.
Vivy Sofinas Yusof is a young entrepreneur that
runs Fashion Valet, the fashion e-commerce site. She and her husband,
Fadzarudin Anuar were the founders of Fashion Valet. The success in the
entrepreneurship with excellence cannot be achieved at one night, but had to
overcome many challenges and obstacles. Armed with self-confidence and
perseverance and determination in her heart, she was able to expand her
business. She is at once an entrepreneur, a celebrity of sorts and a media icon
for thousands of young Malay women and everyday young mother of two kids.
Social media is where she wields her midas
touch. Anything she is pictured wearing from Fashion Valet immediately turns
into social media likes, page views and purchases. How Vivy gained an
audience? She started her blog ProudDuck
six years ago while she was studying at the London school of Economics. She
loved to write her thoughts and experiences as a student abroad. It wasn’t long
before she built a loyal following of readers, comprising mostly young Malaysian
women who connected with her wit, humors and aspirational style.
She was the first multi-labels online site
in Malaysia on that time and only had 10 brands. Now she has over 400 brands
and offices in Malaysia and Jakarta. The network that she maintains between her
and her customer made her business become more successful.
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